We are seeing this phenomenon appear all over the world: there are already dozens of examples in Europe and the development of new concepts cannot be denied. I am talking about mega malls: huge, easily accessible centres outside cities containing not only shops and catering outlets but also entertainment in the form of cinemas and even tropical swimming pools. Plans for mega malls in the Netherlands have not yet had any success. But why?

Recently, the official opening took place of the completely renewed Lounge 3 at Amsterdam Airport Schiphol, which now provides a unique customer experience. The familiar See Buy Fly shops join with exclusive boutiques, international brands and relaxation and hospitality concepts to create a jewel in airport retail concepts. IS was allowed through Customs for a look behind the scenes.

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