To ensure that the high quality requirements of the Swiss coffee brand Nespresso were reflected in the brand-new Nespresso store in The Hague
MVRO built a Nespresso shop for Nestlé: a magnificent store with a surface area of around 200 square metres.
Details
The most discriminating coffee lovers in the Netherlands can find what they are looking for in shops-in-shops in a number of branches of De Bijenkorf and in a store on PC Hooftstraat in Amsterdam. But recently The Hague has acquired an actual Nespresso shop: a magnificent store with a surface area of around 200 square metres.
MVRO had the honour of fitting out the Nespresso shop in The Hague. A detailed concept provided by the Nespresso organisation in Switzerland served as the guiding principle. An architect appointed by Nespresso arranged the entire permit procedure and MVRO took over from there.
Excessive demands
The challenge in this project lay primarily in responding to the high quality standards set by Nespresso, including the use of first class materials and producing a finish of the highest level. Quite a feat, given the fact that the first meeting with this new client only took place six weeks before the opening of the Nespresso shop in the heart of the Residentie. Given the enthusiastic reactions from Switzerland, MVRO definitely carried out the project successfully.
"A concept designed down to the last detail from the Swiss Nespresso brand"
About Nespresso
Nestlé Nespresso SA is one of the fastest growing businesses in the Nestlé Group. The company is the absolute market leader in top quality pre-packaged coffee. It markets its exclusive coffee concept – machines, cups and accessories – both online and through stores in more than 40 countries throughout the world.