Philips Retail

To create an inviting Senseo corner in MediaMarkt in Zwolle

A cup of coffee should signify a moment of relaxation in a busy day. MVRO was commissioned by Philips Retail to construct a bar set-up in the busy MediaMarkt in Zwolle so that customers could recharge their batteries, as it were, in a Senseo ambience.

Details
The proof of the pudding is in the eating. Or – in this case – in drinking the coffee. To mark the introduction of the new Senseo Latte, Philips Retail commissioned MVRO to create an inviting Senseo corner.

Coffee at the bar
Visitors to Media Markt in Zwolle were able to quietly enjoy a delicious creamy cappucino or a wonderful latte machiato at a bar set-up. A way of bringing the simplicity of the new Philips Senseo Latte Select to consumers’ attention by tempting and persuading them.

"Concept development, shops-in-shops and prototypes, just as here for the new Senseo Latte."

About Senseo
The Dutch multinational Philips and its compatriot, Douwe Egberts, jointly launched a new coffee machine onto the market in 2001: the Senseo. More than fifteen million machines were sold worldwide in the first four years.

  • Philips Retail
  • Philips Retail
  • Philips Retail